After years of suffering from chronically dry lips, founder Miranda Coggins discovered the healing power of medical-grade lanolin. Inspired by its results, she began blending her own lip balm using lanolin and natural oils—right from her kitchen. It worked so well, it sparked a movement.As demand grew, Miranda took a leap and launched the now-iconic Light Up Lip Gloss—infused with her original ultra-moisturizing formula and packaged with a built-in LED light and mirror for effortless application on the go.What started in a basement has since become a beauty essential for women everywhere.

We’re not just here to look pretty. We’re here to solve real beauty problems with products that shine in the moments that matter—from everyday errands to late-night touch-ups.

What we’re about:

Clean Ingredients – Paraben-free, cruelty-free, packed with skin-loving ingredients like jojoba + vitamin E

Innovative Packaging – Built for real life (yes, with a mirror + light)

Feel-Good Confidence – Non-sticky, high-shine, made for every skin tone

From a single lip balm to a nationwide clean beauty brand, we’ve grown—but we’ve never strayed from our roots. Every Pure product is made to be functional, fun, and feel-good.Because glowing should be easy. And with Pure Cosmetics, it is.