Your perfect pout just got a major upgrade. Pure Cosmetics is excited to unveil an expanded range of shades in our iconic Light Up Lip Gloss collection—because now, there’s a gloss for every occasion, every mood, and every beauty preference.
We’ve grown from 16 original shades to an incredible 20-shade collection, giving you even more options to find your perfect finish, color, and vibe. Whether you want bold pigment, soft shimmer, or just a hint of tint, we’ve got the gloss that shines just like you.
What Makes the Light Up Lip Gloss a Fan Favorite?
Let’s talk features:
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Built-in LED light and mirror for flawless, on-the-go application
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Luxuriously smooth formula that hydrates and conditions
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Cruelty-free and formulated without parabens
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Now available in 20 stunning shades and multiple finishes
And now? Even more ways to wear it.
Discover the New Finishes
From high-impact pigment to soft shimmer and radiant tints, our 20-shade lineup is made to suit every skin tone and every occasion. Here’s a breakdown of our latest finish innovations:
1. High Pigment Tint – Ultra Shine + Tint
For bold, statement lips with serious shine. These full-coverage glosses deliver:
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High-impact pigment in one swipe
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Full coverage that stays hydrating
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Universally flattering tones that light up every skin tone
Perfect for date night, parties, or whenever you’re feeling extra glam.
2. Shimmer Sheer – Ultra Shine + Sheer Shimmer
Love a hint of sparkle? These glosses are your go-to for:
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A sheer wash of color with dazzling dimension
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Ultra shine and a luminous, wet-look finish
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A lusciously smooth feel that keeps lips soft and kissable
Ideal for daytime shimmer or layering over your favorite lipstick.
3. Lip Hue Shades – Wet-Look Shine + Hint of Tint
Want the best of both worlds? Our Lip Hue shades offer:
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Wet-look shine with a pop of natural-looking tint
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Medium-to-full coverage color that builds beautifully
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A soft, radiant finish that works from AM to PM
Great for an everyday glow with just the right amount of color.
From 16 to 20 Shades—Here’s Why It Matters
With the expansion from 16 to 20 thoughtfully curated shades, we’ve made it easier than ever to find your signature gloss. Whether you're warm-toned, cool-toned, or neutral, there's now a gloss that complements you.
More inclusivity. More variety. More moments to shine.
Why You’ll Love the Light Up Lip Gloss (Even More Now)
With these new shades and finishes, the Light Up Lip Gloss isn’t just a makeup essential—it’s a beauty game-changer. Whether you’re going for bold pigment, sheer shimmer, or somewhere in between, you’ll find a shade that enhances your natural beauty and gives your lips that signature Pure Cosmetics shine.
Beauty, Anytime. Anywhere.
Don’t forget—our glosses are designed for real life. With the LED-lit applicator and built-in mirror, you can apply perfectly in your car, at dinner, or on the dance floor. No more guessing, no more smudging—just glossy, gorgeous lips, anytime.
Ready to explore all 20 shades?
Shop the full Light Up Lip Gloss Collection now and find your new go-to.
Gloss Up, Glow On
At Pure Cosmetics, we believe beauty should be fun, effortless, and empowering. Our expanded 20-shade lineup means you have more ways than ever to express yourself—with glosses that feel as good as they look.
Which new shade will you try first? Let your lips do the talking.