As we transition into the refreshing days of spring, it's clear that one trend is taking over the beauty world: Gloss. In 2025, lip gloss is making a major comeback with a fresh twist on some of the most iconic shades and textures of the past. From bubblegum pinks to 90’s-inspired browns, glossy finishes are bringing a natural, dewy radiance back to our makeup routines. So, what makes these shades so popular this year, and which gloss tones are making waves in the beauty industry? Let’s explore the spring's hottest gloss shades and the reasons why they’re the perfect addition to your makeup bag this season.
1. Gloss: A Spring Revival
The lip gloss trend is one of the most anticipated beauty comebacks of 2025. After years of matte finishes dominating the beauty landscape, glossy lips are once again taking the spotlight. This spring, beauty enthusiasts are embracing the lightweight, shiny look that gloss provides—perfect for achieving that fresh, natural springtime glow. In fact, the 2025 beauty trend forecast highlights gloss as one of the most versatile and easy-to-wear trends, with a shift toward multifunctional beauty products that offer both aesthetics and care. Glosses that hydrate and nourish while providing a gorgeous shine are particularly popular, and products like the Pure Illumination Light-Up Lip Gloss from Pure Cosmetics are perfectly aligned with this demand.
So, what makes this year’s gloss shades stand out? Let’s dive into the trending shades for spring and why they’re taking over our beauty routines.
2. Trending Gloss Shades for Spring 2025
Spring 2025 is all about embracing a mix of nostalgic tones and fresh, natural hues. The glosses that are in the spotlight this season offer a wide variety of finishes, from pearlescent shimmers to bold, poppy reds. Let’s explore the gloss shades that are leading the charge this spring.
a. Bubblegum Pink
Bubblegum pink is making a huge statement this spring. This playful, youthful shade evokes nostalgia while staying fresh and on-trend for 2025. Whether you go for a full-coverage gloss or a sheer, buildable finish, bubblegum pink adds a fun pop of color to any makeup look. The subtle brightness of this shade makes it perfect for a fresh, natural makeup style that aligns with spring’s carefree vibe. You can find bubblegum pink glosses in a variety of formulations that offer long-lasting hydration and shine, like the shades Party Girl Pink & Girl Crush - Pure Illumination Light-Up Lip Gloss, which brings out the playful appeal of this color.
b. 90’s Brown
The 90’s brown trend is another major comeback this spring. From matte lips to gloss finishes, brown shades have become synonymous with a retro, grunge-inspired look that is perfect for adding a bit of edge to your spring beauty routine. These glossy, earthy browns offer a warm, neutral base that works beautifully with minimalistic makeup or bolder eye looks. With rich, caramel undertones and a glossy shine, brown glosses give a sophisticated yet laid-back look. The return of this shade shows how beauty trends cycle, with a nod to the past but with a modern twist in texture and formula. Be sure to check out our Down To Earth shade within our light up lip gloss collection.
c. Glossy & Natural
In 2025, natural beauty is a major trend, and glossy lips are a big part of it. Glosses that provide a soft, clear shine without overwhelming pigmentation are perfect for achieving a more natural, everyday look. These glosses let your natural lip color shine through while enhancing it with a hydrating, glossy finish. Natural gloss shades offer a subtle shine that complements any makeup style—from a no-makeup makeup look to an evening glow. The shades Clear & Classy - Pure Illumination Light-Up Lip Gloss are fantastic examples of a natural gloss that hydrates and enhances your lips with a glossy, non-sticky finish.
d. Pearlescent Gloss
For those looking to add a bit of extra shine to their lips, pearlescent glosses are a must-try. These glosses feature a delicate shimmer that gives the lips a radiant, ethereal quality. Pearlescent glosses are often iridescent, offering a rainbow-like shift in color as the light hits them. These shades are perfect for spring, as they capture the light and give off a soft, glowing finish that complements the sunny days of the season. Pearlescent glosses like our Cosmic Latte & Ooh La La shades are a fun way to experiment with a little sparkle without going overboard, making them a perfect addition to any spring beauty routine.
e. Poppy Red
If you're looking to make a bold statement this spring, our shade Femme Fatale is the color for you. This vibrant, bold shade adds a lively splash of color to your lips, making it a perfect choice for both day and night looks. Unlike traditional red glosses, Femme Fatale offers a softer, more playful take on the classic color, giving it a fresh and energetic vibe. The poppy red gloss trend has been embraced by beauty influencers and celebrities alike, showing that this color can work for any occasion—whether it's a casual brunch or a night out on the town.
f. Coral
Coral is another springtime favorite, bringing a blend of pink, orange, and red to your lips for a soft, warm, and inviting look. Caribbean Coral is the perfect shade for those who want to add a bit of vibrancy without going too bold. This shade is flattering for all skin tones, offering a fresh, tropical feel that’s perfect for the season.
g. Peachy Tones
Peachy tones are a staple for spring, offering a fresh, youthful look with just the right amount of warmth. The shade Oopsy Daisy works beautifully with a light, glowing complexion and are perfect for achieving that effortless, everyday spring look. Peachy glosses are universally flattering and provide a soft wash of color that enhances your lips with a healthy, natural shine. Whether you choose a peachy nude or a more vibrant coral peach, this shade is a must-have in your spring gloss collection.
3. Why These Gloss Shades Are Popular in 2025
The rise in popularity of these gloss shades is largely due to the trend toward natural beauty and multifunctional products. Glosses provide a shiny, dewy finish while also hydrating and nourishing the lips. In addition to offering a variety of textures and finishes, these glosses come in shades that are perfect for any occasion—from soft, natural hues to bolder pops of color. The combination of nostalgia (with shades like 90’s brown - Down To Earth) and new, fresh tones (like bubblegum pink- Party Girl Pink and pearlescent gloss - Cosmic Latte) makes this year's glosses both versatile and fun.
Additionally, with the rise of clean beauty and cruelty-free products, many of the top glosses in 2025 are formulated with nourishing ingredients like ours that are formulated with vitamin E, jojoba oil, and shea butter, offering both beauty and skincare benefits in one product.
4. Embrace the Trend with Spring Light Up Lip Gloss Bundle
If you want to embrace this year's gloss trend, the Spring Light Up Lip Gloss Bundle from Pure Cosmetics is a must-try. Available in a 4-pack of stunning spring shades, this gloss not only gives your lips a gorgeous shine but also helps to hydrate and protect them with its nourishing formula. The added bonus? The sleek, LED-lit applicator wand and side chic mirror packaging makes it easy to apply gloss anytime, anywhere—making it as functional as it is beautiful. Whether you're rocking a natural gloss or a bold pop of color, Pure Illumination Light-Up Lip Gloss is the perfect way to stay on trend this spring.