The clean beauty world has a new obsession—and it’s glowing with buttery, golden goodness. Pure Cosmetics’ Clear Light Up Lip Gloss, our August Shade of the Month, is more than a gloss. It’s a runway trend meets everyday essential moment.
Inspired by the butter-yellow balm trend dominating beauty TikTok and high-fashion runways—thanks to Rhode and Prada—Clear looks like a soft, sunny yellow in the tube, but glides on as a high-shine transparent gloss. The result? Pure, radiant lips with just a hint of the season’s most talked-about shade.
Why Clear is Trending Right Now
Fashion’s favorite lip moment is all about effortless glow—a hint of warmth, plenty of shine, and a glossy finish that plays well with everything in your makeup bag. Clear delivers exactly that, with the added Pure Cosmetics twist:
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Clean Beauty Commitment – No parabens, no phthalates, no harsh chemicals
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Cruelty-Free & Vegan – Kind to animals and your skin
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Built-In LED Light & Mirror – Apply perfectly anywhere, anytime
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Hydrating, Non-Sticky Formula – Comfort you can wear all day
How to Wear the Butter-Yellow Gloss Trend
Clear’s beauty lies in its versatility. Try these easy styling tips:
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Fresh & Bare – Swipe it solo for a glassy, just-bitten look.
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Layered Luxe – Apply over a nude or pink lipstick for dimension.
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Lined & Defined – Pair with a soft nude liner for sculpted, fuller lips.
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Sunset Glow – Match with bronzed skin and soft blush for vacation vibes.
Why You’ll Love It
In a sea of lip glosses, Clear stands out because it’s:
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Trend-savvy – Straight from runway to real life
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Effortless – One swipe, instant polish
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Clean & Conscious – Makeup that’s as good for you as it is beautiful
✨ Shop the August Shade of the Month — Clear — for $12.50 while it lasts.
This limited-time price is only here through August. Once it’s gone, it’s gone.