Skip to content
Free standard shipping on retail orders over $30
Free standard shipping on wholesale orders over $100
Website & Technology Accessibility Statement →

Infused with natural moisturizers

PURE LIGHT UP LIP GLOSS

Discover the perfect on-the-go gloss in tinted, sheer, & shimmer shades.

Shop Now
Female model showing of her face with shiny skin
Female model showing of her face with shiny skin

BESTSELLERS

SHOP ALL
Pure Cosmetics LED Light Up Lip Gloss in shade Down to Earth showing the light up applicator wand & side mirror in front of the color swatch.
Swatches of Pure Illumination Light-Up Lip Gloss, featuring a variety of shades from sheer shimmer and sheer tinted shades - key benefits.

Push Button Pure Hydrating Light Up Lip Gloss

from $12.50

from $12.50

View Details
Image of Picture-Perfect HD Powder compact, ideal for setting makeup and achieving a smooth, flawless finish with mirror & powder puff
Close-up of Pure Cosmetics Picture-Perfect HD Powder, showcasing its translucent, ultra-fine formula for all skin tones

Picture Perfect HD Powder

$20.00

$20.00

View Details
Nouveau Buff Eyeshadow Palette with 9 neutral shades in matte and shimmer finishes for versatile eye makeup looks
Close-up of Pure Cosmetics Nouveau Buff Makeup Palette with pink hues showcasing highly pigmented eyeshadow shades in mattes & shimmers

Nouveau Buff Eyeshadow Collection

$25.00

$25.00

View Details
Image of Pure Cosmetics - Velvet Vixen Talc Free highlighter powder displayed in black compact on white background with rosy hue for makeup
Close-up of Velvet Vixen highlighter texture, highlighting the fine, radiant powder particles for silky feel that diffuses & reflects light

Velvet Vixen Moonlight Highlighter

$14.00

$14.00

View Details
Image showing Pure Lano 4-count of the ultra-nourishing lip balm formula in a pot for flavor strawberry.
Image showing Pure Lano 4-count of the ultra-nourishing lip balm formula in a pot for flavor vanilla.

Pure Lano 4-Pack Ultra-Hydrating Original Lip Balm

from $9.99

from $9.99

View Details
Image showing close-up of Pure Lano ultra-nourishing lip balm formula in a pot for flavor vanilla.
Image showing close-up of Pure Lano ultra-nourishing lip balm formula in a pot for flavor dreamsicle.

Pure Lano Ultra-Hydrating Original Lip Balm

$9.99

$9.99

View Details

Illuminate Your Lips This May!

Discover Pure Cosmetics’ iconic Light Up Lip Gloss in this month’s must-have shade — on sale for just $12.50!

SHOP DOWN TO EARTH

Mirror + LED = Gloss That Goes Anywhere

Our best-selling Pure Hydrating Light Up Lip Gloss features a built-in mirror and LED light for flawless touch-ups – anytime, anywhere.

GET YOURS NOW

Hurry – Only $12.50 Through May!

This limited-time offer won’t last. Snag your favorite shade before it’s gone – treat yourself or gift a glow-up.

SHOP THE SALE

Opt for vegan, synthetic over animal-based bristles!

10-PIECE QUILTED BRUSH SET

SHOP NOW FOR $10 LIMITED TIME ONLY

SHOP NOW
Swatches of shimmery and matte makeup with lanolin for dry chapped lips in pink, peach, and cream shades on a white background.

LIPS

Crushed eyeshadow swatches in brown, beige, and shimmering gold tones on a white background

EYES

Three layers of crushed makeup powder in pink, beige, and brown shades, with a textured look

FACE

PURE Cosmetics makeup brushes arranged on a striped surface, showcasing soft black bristles

BRUSH SETS

LIGHT UP THE NIGHT

EXPERIENCE THE ICONIC LIGHT UP LIP GLOSS

From its ultra-hydrating formula to LED-lit applicator wand, see why our lip gloss is a makeup bag must-have.

SHOP NOW
Black square icons aligned horizontally against a white backdrop with text, Paraben Free, Talc Free and cruelty free
Black square icons aligned horizontally against a white backdrop with text, Paraben Free, Talc Free and cruelty free

Pure Cosmetics is committed to clean, high-performance beauty that’s kind to your skin. Our products are free of talc, parabens, and harmful chemicals—always cruelty-free. We make luxurious makeup that enhances your natural beauty without compromise. Choose PURE COSMETICS for powerful, skin-loving formulas you can trust.

{"statementLink":"","footerHtml":"","hideMobile":false,"hideTrigger":false,"disableBgProcess":false,"language":"en","position":"right","leadColor":"#00040a","triggerColor":"#121212","triggerRadius":"50%","triggerPositionX":"right","triggerPositionY":"bottom","triggerIcon":"wheels","triggerSize":"medium","triggerOffsetX":20,"triggerOffsetY":20,"mobile":{"triggerSize":"small","triggerPositionX":"right","triggerPositionY":"bottom","triggerOffsetX":10,"triggerOffsetY":10,"triggerRadius":"50%"}}