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Close-up of a woman's face showcasing Nude Beach lip gloss shade with a soft pink background
Close-up of a woman's face showcasing Nude Beach lip gloss shade with a soft pink background

Your summer staple - for just $12.50

SHADE OF THE MONTH: NUDE BEACH

Pinky-nude perfection meets clean, glossy hydration. Infused with lanolin, jojoba oil, and a built-in LED light for glowing lips, day or night. Only available at this price for a limited time!

SHOP NUDE BEACH
Nude Beach Lip Gloss with applicator and swatch, featuring Pure Cosmetics branding on a clean white background.
Nude Beach Lip Gloss with applicator and swatch, featuring Pure Cosmetics branding on a clean white background.

Mirror + LED = Gloss That Goes Anywhere

Our best-selling Pure Hydrating Light Up Lip Gloss features a built-in mirror and LED light for flawless touch-ups – anytime, anywhere.

GET YOURS NOW
Grid of close-up images of lips in Nude Beach shade on a white background
Grid of close-up images of lips in Nude Beach shade on a white background

Hurry – Only $12.50 Through JULY!

This limited-time offer won’t last. Snag your favorite shade before it’s gone – treat yourself or gift a glow-up.

SHOP THE SALE
Female model showing of her face with shiny skin
Female model showing of her face with shiny skin

BESTSELLERS

SHOP ALL
Image of Pure Cosmetics Summer Lip Gloss Bundle featuring 4 light up lip gloss shades perfect for hot weather.
20% off

Summer Light Up Lip Gloss Bundle

$80.00 $64.00

$80.00 $64.00

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Pure Cosmetics Nude Beach LED Lip Gloss with swatch and $12.50 Gloss of the Month promo badge.
Swatches of Pure Illumination Light-Up Lip Gloss, featuring a variety of shades from sheer shimmer and sheer tinted shades - key benefits.

Push Button Pure Hydrating Light Up Lip Gloss

from $12.50

from $12.50

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Image of Pure Cosmetics - Velvet Vixen Talc Free highlighter powder displayed in black compact on white background with rosy hue for makeup
Close-up of Velvet Vixen highlighter texture, highlighting the fine, radiant powder particles for silky feel that diffuses & reflects light

Velvet Vixen Moonlight Highlighter

$14.00

$14.00

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Image of Picture-Perfect HD Powder compact, ideal for setting makeup and achieving a smooth, flawless finish with mirror & powder puff
Close-up of Pure Cosmetics Picture-Perfect HD Powder, showcasing its translucent, ultra-fine formula for all skin tones

Picture Perfect HD Powder

$20.00

$20.00

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Nouveau Buff Eyeshadow Palette with 9 neutral shades in matte and shimmer finishes for versatile eye makeup looks
Close-up of Pure Cosmetics Nouveau Buff Makeup Palette with pink hues showcasing highly pigmented eyeshadow shades in mattes & shimmers

Nouveau Buff Eyeshadow Collection

$25.00

$25.00

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10-Piece Professional Quilted Brush Set by Pure Cosmetics, featuring a variety of brushes in a sleek, quilted case on white background
Close-up of Pure Cosmetics brush heads, showcasing soft, dense bristles for precise makeup application and blending.
60% off

10-Piece Professional Quilted Brush Set

$25.00 $10.00

$25.00 $10.00

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Stack of Pure Cosmetics lip gloss tubes in various shades on dark background
Stack of Pure Cosmetics lip gloss tubes in various shades on dark background

Infused with natural moisturizers

PURE LIGHT UP LIP GLOSS

Discover the perfect on-the-go gloss in tinted, sheer, & shimmer shades.

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Person applying makeup with brushes to a woman's face.
Split image: Pure Cosmetics 10-piece brush set on "Hello Gorgeous" journal and model getting makeup applied with brushes.

Opt for vegan, synthetic over animal-based bristles!

10-PIECE QUILTED BRUSH SET

SHOP NOW FOR $10 LIMITED TIME ONLY

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Swatches of shimmery and matte makeup with lanolin for dry chapped lips in pink, peach, and cream shades on a white background.

LIPS

Crushed eyeshadow swatches in brown, beige, and shimmering gold tones on a white background

EYES

Three layers of crushed makeup powder in pink, beige, and brown shades, with a textured look

FACE

PURE Cosmetics makeup brushes arranged on a striped surface, showcasing soft black bristles

BRUSH SETS

LIGHT UP THE NIGHT

EXPERIENCE THE ICONIC LIGHT UP LIP GLOSS

From its ultra-hydrating formula to LED-lit applicator wand, see why our lip gloss is a makeup bag must-have.

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Black circle icons aligned horizontally against a white backdrop with text, Paraben Free, Talc Free and cruelty free
Black square icons aligned horizontally against a white backdrop with text, Paraben Free, Talc Free and cruelty free

Pure Cosmetics: Where Beauty Meets Innovation

Pure Cosmetics was founded with one mission: to create beauty that works—and wows. After struggling with chronically chapped lips, founder Miranda Coggins crafted a healing lip balm using medical-grade lanolin and natural oils. The formula worked so well, it sparked a movement. By 2007, Miranda launched the now-iconic Light Up Lip Gloss, combining the same ultra-moisturizing formula with a built-in LED light and mirror for effortless application—anytime, anywhere. The glow-up was real. Today, every Pure product blends clean, cruelty-free formulas with innovative, functional design that fits your life and lights up your look. Because beauty should feel good, work hard, and shine bright.

That’s Pure.

Pure Cosmetics

Pure Cosmetics

Pure Cosmetics

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