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Infused with natural moisturizers

PURE LIGHT UP LIP GLOSS

Discover the perfect on-the-go gloss in tinted, sheer, & shimmer shades.

Female model showing of her face with shiny skin

Female model showing of her face with shiny skin

BESTSELLERS

Pure Illumination in Pouty Pink with Light Up Lip Gloss with LED light, featuring lanolin to hydrate & soothe dry, chapped lips

Swatches of Pure Illumination Light-Up Lip Gloss, featuring a variety of shades from sheer shimmer and sheer tinted shades - key benefits.

Push Button Pure Hydrating Light Up Lip Gloss

from $12.50

Unit price: per

from $12.50

Unit price: per

Image of Picture-Perfect HD Powder compact, ideal for setting makeup and achieving a smooth, flawless finish with mirror & powder puff

Close-up of Pure Cosmetics Picture-Perfect HD Powder, showcasing its translucent, ultra-fine formula for all skin tones

Picture Perfect HD Powder

Regular price $20.00

Unit price: per

Regular price $20.00

Unit price: per

Nouveau Buff Eyeshadow Palette with 9 neutral shades in matte and shimmer finishes for versatile eye makeup looks

Close-up of Pure Cosmetics Nouveau Buff Makeup Palette with pink hues showcasing highly pigmented eyeshadow shades in mattes & shimmers

Nouveau Buff Eyeshadow Collection

Regular price $25.00

Unit price: per

Regular price $25.00

Unit price: per

Image of Pure Cosmetics - Velvet Vixen Talc Free highlighter powder displayed in black compact on white background with rosy hue for makeup

Close-up of Velvet Vixen highlighter texture, highlighting the fine, radiant powder particles for silky feel that diffuses & reflects light

Velvet Vixen Moonlight Highlighter

Regular price $14.00

Unit price: per

Regular price $14.00

Unit price: per

Image showing Pure Lano 4-count of the ultra-nourishing lip balm formula in a pot for flavor strawberry.

Image showing Pure Lano 4-count of the ultra-nourishing lip balm formula in a pot for flavor vanilla.

Pure Lano 4-Pack Ultra-Hydrating Original Lip Balm

from $9.99

Unit price: per

from $9.99

Unit price: per

Image showing close-up of Pure Lano ultra-nourishing lip balm formula in a pot for flavor vanilla.

Image showing close-up of Pure Lano ultra-nourishing lip balm formula in a pot for flavor dreamsicle.

Pure Lano Ultra-Hydrating Original Lip Balm

Regular price $9.99

Unit price: per

Regular price $9.99

Unit price: per

GIVE THE PERFECT BEAUTY TREAT

MOTHER'S DAY

Discover the four Pure Pretty favorites that blend elegance, performance, and thoughtful design into beauty essentials MOM will love.

Swatches of shimmery and matte makeup with lanolin for dry chapped lips in pink, peach, and cream shades on a white background.

LIPS
collection

Crushed eyeshadow swatches in brown, beige, and shimmering gold tones on a white background

EYES
collection

Three layers of crushed makeup powder in pink, beige, and brown shades, with a textured look

FACE
collection

PURE Cosmetics makeup brushes arranged on a striped surface, showcasing soft black bristles

BRUSH SETS
collection

LIGHT UP THE NIGHT

EXPERIENCE THE ICONIC LIGHT UP LIP GLOSS

From its ultra-hydrating formula to LED-lit applicator wand, see why our lip gloss is a makeup bag must-have.

Black square icons aligned horizontally against a white backdrop with text, Paraben Free, Talc Free and cruelty free

Black square icons aligned horizontally against a white backdrop with text, Paraben Free, Talc Free and cruelty free

Pure Cosmetics is committed to clean, high-performance beauty that’s kind to your skin. Our products are free of talc, parabens, and harmful chemicals—always cruelty-free. We make luxurious makeup that enhances your natural beauty without compromise. Choose PURE COSMETICS for powerful, skin-loving formulas you can trust.