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Infused with natural moisturizers

PURE LIGHT UP LIP GLOSS

Discover the perfect on-the-go gloss in tinted, sheer, & shimmer shades.

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Female model showing of her face with shiny skin
Female model showing of her face with shiny skin

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Image of Pure Cosmetics Summer Lip Gloss Bundle featuring 4 light up lip gloss shades perfect for hot weather.
20% off

Summer Light Up Lip Gloss Bundle

$80.00 $64.00

$80.00 $64.00

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Pure Cosmetics LED Light Up Lip Gloss in shade Interstellar showing the light up applicator wand & side mirror in front of the color swatch.
Swatches of Pure Illumination Light-Up Lip Gloss, featuring a variety of shades from sheer shimmer and sheer tinted shades - key benefits.

Push Button Pure Hydrating Light Up Lip Gloss

from $12.50

from $12.50

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Image of Pure Cosmetics - Velvet Vixen Talc Free highlighter powder displayed in black compact on white background with rosy hue for makeup
Close-up of Velvet Vixen highlighter texture, highlighting the fine, radiant powder particles for silky feel that diffuses & reflects light

Velvet Vixen Moonlight Highlighter

$14.00

$14.00

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Image of Picture-Perfect HD Powder compact, ideal for setting makeup and achieving a smooth, flawless finish with mirror & powder puff
Close-up of Pure Cosmetics Picture-Perfect HD Powder, showcasing its translucent, ultra-fine formula for all skin tones

Picture Perfect HD Powder

$20.00

$20.00

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Nouveau Buff Eyeshadow Palette with 9 neutral shades in matte and shimmer finishes for versatile eye makeup looks
Close-up of Pure Cosmetics Nouveau Buff Makeup Palette with pink hues showcasing highly pigmented eyeshadow shades in mattes & shimmers

Nouveau Buff Eyeshadow Collection

$25.00

$25.00

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10-Piece Professional Quilted Brush Set by Pure Cosmetics, featuring a variety of brushes in a sleek, quilted case on white background
Close-up of Pure Cosmetics brush heads, showcasing soft, dense bristles for precise makeup application and blending.
60% off

10-Piece Professional Quilted Brush Set

$25.00 $10.00

$25.00 $10.00

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Illuminate Your Lips This June!

Discover Pure Cosmetics’ iconic Light Up Lip Gloss in this month’s must-have shade — on sale for just $12.50!

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Mirror + LED = Gloss That Goes Anywhere

Our best-selling Pure Hydrating Light Up Lip Gloss features a built-in mirror and LED light for flawless touch-ups – anytime, anywhere.

GET YOURS NOW

Hurry – Only $12.50 Through June!

This limited-time offer won’t last. Snag your favorite shade before it’s gone – treat yourself or gift a glow-up.

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Opt for vegan, synthetic over animal-based bristles!

10-PIECE QUILTED BRUSH SET

SHOP NOW FOR $10 LIMITED TIME ONLY

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Swatches of shimmery and matte makeup with lanolin for dry chapped lips in pink, peach, and cream shades on a white background.

LIPS

Crushed eyeshadow swatches in brown, beige, and shimmering gold tones on a white background

EYES

Three layers of crushed makeup powder in pink, beige, and brown shades, with a textured look

FACE

PURE Cosmetics makeup brushes arranged on a striped surface, showcasing soft black bristles

BRUSH SETS

LIGHT UP THE NIGHT

EXPERIENCE THE ICONIC LIGHT UP LIP GLOSS

From its ultra-hydrating formula to LED-lit applicator wand, see why our lip gloss is a makeup bag must-have.

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Black square icons aligned horizontally against a white backdrop with text, Paraben Free, Talc Free and cruelty free
Black square icons aligned horizontally against a white backdrop with text, Paraben Free, Talc Free and cruelty free

Pure Cosmetics: Where Beauty Meets Innovation

Pure Cosmetics was founded with one mission: to create beauty that works—and wows. After struggling with chronically chapped lips, founder Miranda Coggins crafted a healing lip balm using medical-grade lanolin and natural oils. The formula worked so well, it sparked a movement. By 2007, Miranda launched the now-iconic Light Up Lip Gloss, combining the same ultra-moisturizing formula with a built-in LED light and mirror for effortless application—anytime, anywhere. The glow-up was real. Today, every Pure product blends clean, cruelty-free formulas with innovative, functional design that fits your life and lights up your look. Because beauty should feel good, work hard, and shine bright.

That’s Pure.

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